What would you do with an extra five years on this planet? Design to Move, an organization that advocates a healthy lifestyle, set out to find answers to this question, by asking the world’s most honest, curious and creative demographic: children. The responses are enlightening, heartwarming and are sure to make you laugh. The Designed to Move Campaign, which is an initiative create to get more kids active the world over, has partnered with Nike, and the Clinton Global Initiative to raise $16 million dollars in order to get children involved in more physical activity in Brasil.
Over the last couple of years, Nike has been investing hundreds of millions of dollars in Brasil, as the country is preparing to host both the World Cup and Olympics within a span of two years. The company is looking to capitalize on both the increase in attention to sports, as well a growing middle class in South Americas most populated country, who can now afford to buy their products. Some might look at this move by Nike, as simply a Corporate Social Responsibility facade. Technically it is, but inherently it is not. This is rather a sound business strategy. Notice that Nike’s brand presence is non-existent in the video (Although neither is the Clinton Global Initiative). This may due to the fact that the video was created before the partnership was signed. On the contrary it could also be because brand presence its not necessary. Take a second to think about Nike’s place within this initiative for one moment. If Nike in-directly engages children to get more active by supporting innovative projects like Designed to Move’s, it is creating future customers for the future of its business. The longer these kids continue to exercise as they grow old in their lives, the more sporting footwear and apparel they will require to support their respective hobbies.
This is an ideology that many business and NGOs are increasingly becoming aware of. Corporate Social Responsibility and business strategy are not mutually independent in a zero-sum game, but rather are co-dependent in a relationship which insures mutually assured prosperity. Dominic Barton, McKinsey & Company’s Global Managing Director, mentioned this exact point in regards to a MNC which was operating in Africa in a talk he gave at UC Berkeley Haas School of Business.
You can read more about Design to Move Campaign here: http://www.designedtomove.org
To see McKinsey & Company’s Global Managing Direct, Dominic Barton speak about leadership, global dynamics and CSR at UC Berkeley Haas School of Business, visit: http://youtu.be/dJfuP60xsGY
To learn more about Nike’s involvement with the Design Move initiative, click the Source link below.
Singapore hosted the inaugural Summer Youth Olympic games back in 2010. NTU was the Olympic Village. Nanjing, China is hosting same event in 2014.
These two breathtaking photographs, taken by Lianne Milton, are derived from an ESPN Outside The Lines article titled: Generation June, which chronicles the unravelling tension between the Brazilian Government and Brazilan People over increased large venue spending, mixed with social welfare budget cuts, as the country prepares to host the 2014 FIFA World Cup next summer and the 2016 Rio Summer Olympics in 2 years time. Generation June refers to the today’s Brazilian youth who have become latest catalyst for change, joining the long list of political activists (their parents) that had come before them with the goal of achieving similar outcomes.
I am using this piece along with similar articles within my masters dissertation, which will focus not the economic impact of hosting the Olympic Games. The question I ask is, why so many emerging markets are increasingly bidding and winning the rights to host large scale sporting events like the Olympics, if they have been proven to not be cost effective for the industrialized countries that have dominated such hosting duties in the past. Not only did I find the article to be an amazing resources, it was also an incredible eye opener into the social inequalities which have plagued the Brazilian State since the 1960s. Mr. Thompson writes this tour de force so vividly, that I literally felt like I was in Rio with him as the protests were taking place. This is a pertinent read for anyone who is fascinated by the Brazil, the political economy of sport, and the beautiful game, football.
Here is the link for Generation June - Written: by Wright Thompson http://espn.go.com/espn/feature/story/_/id/10079392/generation-june
The movies are fucking awesome, and although I have no been as engaged with the cinema this year as I have in the past, I still get just as excited as I once did as a child before the film is about to start. 2013 Was not the best year for movies in my opinion, but it is rare for even less stellar of stories to feature at least one memorable part. Miguel Branco has fragmented those memorable parts from nearly every single major motion picture that came out of Hollywood in 2013, into the 6 minutes and 58 seconds clip posted above.
Do I miss winter? Hell no. But if you live in a geography where the mercury drops below zero, you have no choice but to adapt. Nike is here to help with there Hyperwarm base layer, which they are promoting through there new ad "Winning in a Winter Wonderland". I may not love winter, but this ad is simply too awesome for life.
The first trailer for The Amazing Spiderman 2 is here, and it appears that the production team went for a much larger theme for the second instalment. Personally I am not a fan of the set pieces presented in the trailer, keeping in mind that the film is still going through post-production. The Amazing Spiderman 2 arrives in theatres on May 2nd, 2014.
Nike recently revealed the Nike Kobe 9 Elites. All I have to say is WOW! For me, the ninth iteration of Kobe’s shoe with Nike exudes a high level of innovation, ingenuity, and art, that the world’s largest sporting manufacture is known for is well known for. It looks and feels more like a piece of engineering and less like your basic pair of shoes.
Unlike the majority of university students the world over, I am not preparing the write exams. Lucky me right? Wrong. Exams are have a good and bad side. The bad side is that you have to study. Good side of things is that after you are done studying, you are done with that course. We on the other hand do not have exams yet (my program runs on trimester bases, which means I have 3 semesters, one of which just started in November). Inherently that means that we is required to continue working during the break. Technically I really do not have to, but strategically it would not be advised as most of the deadlines, including the first draft of my dissertation, arrive soon after Christmas is over. Now with that said, I am one of the most fervent advocates of relaxation and rest, particularly as a way to boost productivity. Yet, I am also a realist. Only time will tell how much work I will actually get done during the Christmas, but the message our programs sends with the awkward schedule and tight deadlines is: You are not required to work during the break, but if you want some advice, work during the break.
National Library of Singapore Ventilation Atrium.
The first true exposure of Singapore that I got was back in 2007, orginating from a PBS documentary series titled: Design e2 - The Economies of Being Environmental Conscious. This series both investigates and promotes need to develop a discourse for the product that bears responsibly for much of global energy usage, greenhouse gas emissions, and environmental destruction: Buildings. One of those episodes, titled Deeper Shades of Green, covered what was then the newly built National Library of Singapore. Sustainable Architect Ken Yeang, designed the library on the same principles as prosthetics are designed for the human body, only this time, he was creating a building specifically for Singapore’s hot, humidity, windy, and wet environment. His bio-climatic design approach helped to reduce the need for artificial lighting by utilizing light shelves, which direct natal sun light into the building, incorporated escalators that only run while people are on them (seriously why don’t more buildings have this), integrated two large ventilation shafts that suck warm air up to the rooftop and out towards the sky (which they claim would cut 80% of energy usage through reducing air condition needs), and 14 gardens in and around the building, of which is on the roof.
I have had the opportunity to visit and use the National Library of Singapore on two occasions, and I am absolutely in love with the design of the building. Like most libraries it serves its purpose of boosting your productivity, but accomplishes it with heavy dose of design ingenuity, some of which is made obvious the consumer, yet most of which remains invisible to the human eye. This is definitely one of my favourite places to go in Singapore, and I will continue to study there periodically for remaining duration of my program. It is quite obvious that National Library of Singapore is a national treasure to the of Singaporeans, and its not hard to see why. It’s beautiful, quite and packed. For international students interested in giving the library a try, I recommend arriving early in the day, as Singaporeans study long and hard, and it is not rare to experience difficulty in finding a seat.